8 Ways to Use Artificial Intelligence in Brand Marketing

With today’s latest technological innovations, it seems like there is always a new approach to brand marketing. New tools, technologies, and trends are continuously introduced to marketers; each new piece seemingly better than the last. 

However, one of the most buzzed-about marketing technology is Artificial Intelligence Marketing. 

Artificial Intelligence in Brand Marketing

What Is Artificial Intelligence Marketing?

Artificial Intelligence Marketing is a method of using customer data and AI concepts (i.e., machine learning) to anticipate a customer’s next move. 

With AI, we can now bridge the gap between data science and execution. The process of filtering through and analyzing huge clumps of data was once complex. Now, it’s not only is it feasible with AI; it’s actually easier. 

Artificial Intelligence in Brand Marketing

Artificial Intelligence Marketing is a rising trend in the marketing world. However, many marketers seem to still be in the dark about how they can utilize AI strategies in brand marketing. 

Here are 8 tried-and-true ways to use Artificial Intelligence in brand marketing:

1. Intelligent Searches

As technology solutions grow smarter and more innovative, it is important to remember that audiences are becoming smarter as well. Thanks to rapid-fire search engines and social media, people find what they are looking for faster than ever before. 

AI solutions can analyze these search patterns, helping marketers identify specific areas where they should focus their brand marketing efforts on. 

2. Preemptive Marketing and Personalized Product Recommendations

With AI, marketers can filter through huge amounts of data to determine trends and patterns. Once marketers identify these trends and patterns, they can preemptively promote products, programs, and solutions to their audience. 

By leveraging data such as behavior patterns, AI technologies can give marketers up-to-date information about their customers. With AI, automatic recommendations can be made in real-time. For instance, consumers want to feel like their brands know and understand their preferences. They want a brand that can predict their needs and offer personalized product/service recommendations. 

3. Social Media Monitoring

Do you know exactly what people are saying about your company? What are their thoughts about your brand? What do they think about your products and/or services? Customers typically share these types of information on their social media platforms. 

With AI monitoring tools, you can easily keep tabs on how people perceive your brand. Using these, you can identify customer sentiment, select trending topics and/or phrases, segregate customer information, and listen for specific brand mentions. 

4. Customer Service and Engagement

The quality of service and engagement that an individual has with your company before, during and after-sales is highly important. It can make the difference between a one-time sale and finding a loyal repeat customer. In fact, statistics show that around 52% of consumers are more likely to change brands if the company doesn’t offer personalized communication. 

With AI messaging technology, you can register customer feedback and make recommendations based on their buying habits. You can also compile consumer insights with every interaction. Multiple industries are already using these AI tools, including those in the e-commerce, retail, finance, and healthcare sectors. 

5. Content Optimization 

Social media and the Internet, in general, is crowded with companies fighting for consumer attention. For instance, in the social media world, sharing is caring. People like to click, rate, and share relevant content with their peers. 

With AI-powered technology, you can optimize your content based on in-depth analysis and key insights. In turn, this can boost your brand visibility and drive traffic to your website. 

6. Product/Service Portfolio Enhancement

Companies can utilize AI technologies to identify product and/or service enhancement and expansion opportunities. By creating categories around consumer conversations, you can identify future directions for the products/services within your existing portfolio. You can even gain insights into new products/services. 

Another avenue you can explore is using AI tools to analyze your propriety first-party data. Using AI tools, you can understand how your customers are talking about your products. This will help you identify opportunities for improvement or expansion. 

7. Ad Optimization

For marketers, ad targeting generally boils down to the key metrics of cost-per-acquisition and cost-per-click. With AI algorithms, marketers can optimize these metrics by analyzing huge amounts of data to detect better user trends. This can include anything from what products or images to promote to what marketing copy should be used for a specific audience. 

This is particularly prevalent on social media platforms such as Instagram. For example, marketers can use AI tools to analyze what accounts a specific user follows. From there, they can prompt specific promotions or ads that may be of interest to that user. 

8. AI Bots

Customer service and retention is one of the key areas where AI plays a huge role. Soon, chat functions and other direct-to-consumer engagement strategies will be completely run by AI bots. 

With AI bots, companies can save employee time and expenditures. Moreover, since AI bots have access to an entire Internet’s worth of information and search histories, they can be more efficient than their human counterparts. 

Conclusion

Does Artificial Intelligence Marketing sound too good to be true? Are you still thinking that AI is tomorrow’s technology, not today’s? Well, we have news for you AI Marketing is already here. More and more companies are leveraging AI strategies for their brand marketing campaigns, so don’t get left behind. 

Author Bio:

I am Louise Savoie Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible in Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver