The impact of the COVID-19 pandemic has not only changed human lives but also has changed the whole scenario of using the Internet. Due to this pandemic, the world has converted into outbound links throughout the web. As people these days rely more on digital shopping and information; most online retailers have boosted their businesses. They have experienced an extraordinary financial progression and the requirement for goods to be delivered door-step has increased. Last year the Internet saw a huge growth in search traffic.

SEO Strategies

SEO has become an important source for all types of businesses, as it increases the volume of search traffic from search engines to related websites. SEO has evolved to be more fundamental when it comes to mobile user experience and social media promotion.

Following are some SEO strategies that had a great impact on the web world during COVID-19:

1. Voice Searches:

Voice Search has become a fun thing for Internet users. As there are regular updates in services of Google Assistant, Alexa, and Apple’s Siri; it has become easier to search for a particular thing through keywords and phrases. For example, kids nowadays just use voice search to find their favorite channel on mobile and enjoy their free time. Moreover, Google search also helps in identifying a few long keywords by voice search.

2. Video Marketing:

Video Content plays a vital role when it comes to SEO. While going through a webpage, there are few videos posted that catch the eye of the reader and make them engaging. Video marketing is important as it keeps on the customers linked to the description. Google also promotes video content as an SEO approach to get much search traffic.

3. Mobile Friendly:

A mobile-friendly SEO can bring rich optimization for quality content, compatibility with all mobile versions, and potential impact on web rankings. SEO is designed in such a manner that it supports all platforms of browsing. The design is able to relate all the content of your website to the viewer with complete detail.

4. UI/UX Designing:

UI/UX factors have a potential impact on SEO rankings. Keeping the site structure in mind, an appealing UI/UX helps promote content widely to the clients. These factors play an important role in optimizing sales & conversions, boost search engine performance, and easy navigation.

5. Loading Speed:

Speed is a major key factor to gather more viewers for your website. The SEO experts here make sure that they concentrate more on the smooth and quick loading of web pages. This will help the businesses get responsive user reviews. Navigation throughout a website should be easy and comfortable on all devices making safety & security a part of users' browsing. The slow loading of pages will hamper the mood of visitors and will soon have disinterest in the site. Loading Speed is based on various metrics like First Contentful Paint (FCP), First Meaningful Paint (FMP), Speed Index, First CPU Idle, Time To Interactive (TTI), and First Input Delay (FID).

6. Quality Search Content:

Search Content redefines the marketing strategy of a particular web business. There are various aspects like buyer personas, consumer journey within the webpage, and content formation through which you can ensure the quality of the content. For example, if the business is for teens or for a younger audience it should be attractive and have video content as well. On the other hand, if it is for an older audience the main aspect here is quality and direct delivery towards the content and information.

7. AI Algorithm:

SEO has a great impact on Artificial Intelligence (AI) while building content. Some of the aspects like keywords & meta tags and link building helps in changing the ranks high on searches. The AI algorithm technology is capable of designing a strategic and customized optimization. It is usually based on factors like locations, past behaviors, devices, and many more. AI works with both search intent and search content.

8. Keyword Research:

There are a few ways keywords are described; such as primary, secondary, and long-tail keywords. Every keyword has its own content strategy, as it is built specifically to reach audience needs. SEO makes more related and appropriate key phrases that directly finish up the query. The better the keywords/key phrases, the more you get ranks for your website.

SEO Strategies

COVID-19 has resulted in a variety of changes in businesses going both online and offline. SEO does not only refer to gaining traffic, it can also help you identify and find leads to your online rankings that will raise your businesses in the future!