Most of the E-commerce website includes a large team to work on such as developers, content writers, copywriters, designers, and digital marketing staff. There are very fewer websites that make it to the top of rankings. Keeping a continuous eye on your product is necessary and more relevant to be sure that it makes an impact on the growth of businesses.

What is E-commerce SEO?

E-commerce SEO is everything that concerns ensuring your website pages develop in a manner that shows among a few of the search results. There are many other pages on the website to explore, but it is seen that the higher the page number you have, the lower the traffic will be generated. A study has found that only a minimum number of searchers can get a ranking on the second page of the search engine.

E-Commerce SEO

E-commerce is a multi-phase procedure that includes a variety of different services such as keyword & image optimization, Google search & analytics, SEO & blog content promotion, online management, and more. SEO is a necessity for every E-commerce website. To get potential customers towards a website it is important to have better page ranking and build up links to the pages in a few clicks.

Most E-commerce sites have many pages to manage, which raises the possibility of technical risks/problems. Get more organic traffic to your website by designing it in a way that demonstrates businesses with innovative and effective details based on the requirements. A strong SEO for any e-commerce website will help get high rankings based on the user experience.

7 Useful tips and strategies for E-commerce SEO that will help to create potential scores for any of your websites:

1. Site Structure:

Designing a proper and effective structure is the basic groundwork for your SEO strategy and site. Get a better user experience right away with ideas such as that every e-commerce site should have HTTPS; this will improve the search rankings. 

2. Speed, Backlinks, and Meta-descriptions:

Speed plays a vital role in dramatically increasing the ranking, no matter your site is computer-based or mobile-based. Quality internal backlinks to your websites will boost up the SEO rankings and give immense traffic encouraging visitors to give more time. Use interesting meta-descriptions that help in rising the CTRs on every search. The structure of your URLs must be very clear, user-friendly as well as Google friendly.

3. Product Descriptions:

Awareness towards the proper and effective explanation of products is very much important to get relevant sales. All the products should have meta-titles to focus on product pages and updates. There are many more ideas involved while making a product page such as creating urgency, product demos, reviews, categories, FAQ for the products, and more.

4. Use of Targeted Keywords:

Pick up the correct targeted and user-oriented keywords in your description that will increase your ranking. Making unique content will not only strengthen your branding & audience trust but also will hold you different from other competitors.

5. Content Optimization:

This allows getting higher rankings on search engines. Every Ecommerce website can be SEO orientated when included pages like home, contact, categories, about, product names, blogs, and reviews. The use of targeted & useful content makes you eligible to get rankings on search engines.

6. Easy & Simple Navigation:

An SEO-friendly site directly affects the search engines. The architecture of the site should be in a manner that is simple and clear to understand. With minimum clicks, the site should hold all required information making it clear to the audience.

7. Customer Reviews:

For integral features adding reviews, products comparison, and others will help visitors to get idea about the quality of products and it also build trust for the brand.

Other than these, there are few more important strategies such as links & social sharing, code enhancement, and ongoing analytics report. Build up Ecommerce traffic by precisely using these ecommerce SEO strategies to boost organic search traffic for your businesses. Set up your e-commerce goals and conversations and generate more linking opportunities. Optimize your business with potential clients and visitors that will help you come on the top!

The impact of the COVID-19 pandemic has not only changed human lives but also has changed the whole scenario of using the Internet. Due to this pandemic, the world has converted into outbound links throughout the web. As people these days rely more on digital shopping and information; most online retailers have boosted their businesses. They have experienced an extraordinary financial progression and the requirement for goods to be delivered door-step has increased. Last year the Internet saw a huge growth in search traffic.

SEO Strategies

SEO has become an important source for all types of businesses, as it increases the volume of search traffic from search engines to related websites. SEO has evolved to be more fundamental when it comes to mobile user experience and social media promotion.

Following are some SEO strategies that had a great impact on the web world during COVID-19:

1. Voice Searches:

Voice Search has become a fun thing for Internet users. As there are regular updates in services of Google Assistant, Alexa, and Apple’s Siri; it has become easier to search for a particular thing through keywords and phrases. For example, kids nowadays just use voice search to find their favorite channel on mobile and enjoy their free time. Moreover, Google search also helps in identifying a few long keywords by voice search.

2. Video Marketing:

Video Content plays a vital role when it comes to SEO. While going through a webpage, there are few videos posted that catch the eye of the reader and make them engaging. Video marketing is important as it keeps on the customers linked to the description. Google also promotes video content as an SEO approach to get much search traffic.

3. Mobile Friendly:

A mobile-friendly SEO can bring rich optimization for quality content, compatibility with all mobile versions, and potential impact on web rankings. SEO is designed in such a manner that it supports all platforms of browsing. The design is able to relate all the content of your website to the viewer with complete detail.

4. UI/UX Designing:

UI/UX factors have a potential impact on SEO rankings. Keeping the site structure in mind, an appealing UI/UX helps promote content widely to the clients. These factors play an important role in optimizing sales & conversions, boost search engine performance, and easy navigation.

5. Loading Speed:

Speed is a major key factor to gather more viewers for your website. The SEO experts here make sure that they concentrate more on the smooth and quick loading of web pages. This will help the businesses get responsive user reviews. Navigation throughout a website should be easy and comfortable on all devices making safety & security a part of users' browsing. The slow loading of pages will hamper the mood of visitors and will soon have disinterest in the site. Loading Speed is based on various metrics like First Contentful Paint (FCP), First Meaningful Paint (FMP), Speed Index, First CPU Idle, Time To Interactive (TTI), and First Input Delay (FID).

6. Quality Search Content:

Search Content redefines the marketing strategy of a particular web business. There are various aspects like buyer personas, consumer journey within the webpage, and content formation through which you can ensure the quality of the content. For example, if the business is for teens or for a younger audience it should be attractive and have video content as well. On the other hand, if it is for an older audience the main aspect here is quality and direct delivery towards the content and information.

7. AI Algorithm:

SEO has a great impact on Artificial Intelligence (AI) while building content. Some of the aspects like keywords & meta tags and link building helps in changing the ranks high on searches. The AI algorithm technology is capable of designing a strategic and customized optimization. It is usually based on factors like locations, past behaviors, devices, and many more. AI works with both search intent and search content.

8. Keyword Research:

There are a few ways keywords are described; such as primary, secondary, and long-tail keywords. Every keyword has its own content strategy, as it is built specifically to reach audience needs. SEO makes more related and appropriate key phrases that directly finish up the query. The better the keywords/key phrases, the more you get ranks for your website.

SEO Strategies

COVID-19 has resulted in a variety of changes in businesses going both online and offline. SEO does not only refer to gaining traffic, it can also help you identify and find leads to your online rankings that will raise your businesses in the future!

Your business has to be on top of its game if you want to sustain it in a highly competitive industry. You will need to implement modern marketing techniques to attract as many potential customers as possible. One such strategy is to rank well in various search engines. And, to do so, you will need to hire an experienced SEO company in India. It will enable you to seal your spot in the first fold of the search engines. We have rounded up five reasons to help you determine why you need to hire an SEO company.

SEO Company in India

Let us take a look at them:

1. Saves Time And Increases Your Efficiency

Nailing your SEO game will increase your business’ reach. It takes a lot of time to plan and execute such a campaign. However, if you do not know much about it, then it may turn against you. It is where you need an SEO company to provide you with services that will rank up your website. These professionals will also ensure that you and your employees focus on other important matters of your firm. 

2. Cost-Effective

You may end up wasting a lot of money on upping your SEO game if you do not implement it the right way. It will consume not only a lot of your money but also your time. Hence, to save these valuable resources, it will be best to hire an SEO company. Such a firm is highly skilled and experienced, which will help you increase traffic on your website without spending much. And, as traffic increases, so will the sales shoot up.

3. Experience

One of the fundamental reasons you should hire an SEO company is to have the experience and know-how to take your website higher in rank. An SEO service provider will also help you increase your visibility in the online scenario. These companies’ experience with a wide range of clients lets them understand your unique needs and requirements.

4. Customized SEO Strategies

Another factor that should lead to hiring an SEO company is that they will offer you a customized plan to rank you up in various search engines. These third-party service providers examine your website and study your goals and the industry to yield the best results. Such personalized plans will help you take your business on the path to success.

5. Brand Awareness

With the personalized strategic approach that an SEO company prepares for you, you can build your brand awareness. You start getting more recognition as you climb up in ranks on search engines. The better your ranking, the more your potential customers believe in you. It will help you attract more and more consumers and retain the existing ones.

Conclusion

So, you see how outsourcing your SEO needs to a third-party service provider can help you climb the ladder of success. It will give your brand the awareness it deserves, boosting sales and enticing more people towards committing to your products and services. And, not to mention, it will save a lot of your time and money along the way.

Twitter is a microblogging social media platform. It is the most used social media network, with over 340 million users active every month. The above 6k tweets are sent every second, which is over 550 million tweets per day. A report says that 66% of B2C and 76% of B2B businesses are doing Twitter marketing to grow their business or brand, which is higher than any other social media networks except Facebook. Promoters know very well about the value of Twitter marketing for business. Twitter is a perfect platform to interact and get more customers to produce huge leads.

Twitter Marketing Hacks

Let's see the mind-blowing marketing hacks for your brand or business on Twitter.

Make a Brand Profile

You want to create a business account on Twitter. A business account should have all the details, contacts, and mentioning your brand's social media. There need to be tweets and pictures that relate to the services or products. The user reviews about your business can be your profile part on Twitter. Twitter profile plays a significant role in maintaining its brand image.

Give Feedbacks

It would be best if you gave attention to the customer reviews about your products or services. It makes an image of a caring brand and attentive.

Grab The Customers

Get your valuable customers by their tweets on Twitter. Keep on searching for the related tweets. If someone shows dislike to your competitor products, pick the opportunity, and market your product there.

Use Twitter Analytics

Twitter analytics is a tool that gives your tweets performances. You can also analyse your customer's gender, occupation, status, interest, buying behavior, etc. With these data, you can alter your marketing strategy. Monitoring data on Twitter will be excellent practice for your brand or business.

Retweet More

Resharing of any Twitter tweets is retweets. Your customers will retweet your Twitter tweets if they like your content. Also remember that reciprocating is human psychology. So you can maximize Twitter retweets for your content when you retweet others’ content.

Retweet More

Customer Service

On Twitter, you can ask people about their problems as a tweet. Solve their issues through the comments. And if you aren't able to fix their problems, mention that you will give a solution to your problems by explaining it. It is an incredibly valuable thing on Twitter as not only solving your customer's issues, but it also shows how you are taking care of your customers.

Monitor The Competitors

Monitor your competitor's activity on Twitter. Note their customer service, customer's problems, marketing strategy, etc. You can make your marketing strategy to overtake your competitors on Twitter.

Post Trending Content

Trends will boost your company's online presence. Trends have a time limit, so you want to work it at the correct time. You can pick the best marketing ideas and products with the help of the trends. You can also upload anything that relates to your services or products and the trend. If you work well with your post, then it goes viral.

Do Keyword Research

You can get many for your business or brand with the help of many online free tools. Finding great keywords helps you to reach the targeted audience for your business.

Pin Your Tweets

You can also pin your tweets. If someone visits your profile, they will get your pinned tweet as a first tweet. It helps to pin your promotional tweet and supports the people to know about your service or product.

Join With Influencers

Influencers on Twitter are the best source for many companies as they bring potential customers to your brand. So, please search for the right influencers in your industry, with good objective terms, and hire them to boost up your brand.

Frequent Updates

Please don't go away from your Twitter account for a long time because it breaks your brand image. Upload unique content frequently about your services, other updates, and products.

Create Your Own Hashtag

Use the right hashtag on Twitter that relates to your content. It helps your content available to a significant audience. It takes a high responsibility in spreading a brand among huge audiences. Research your hashtag keywords first. Hashtags on Twitter are a critical factor for the posts on Twitter.

Leverage Twitter Ads

You need to take advantage of the Twitter advertisements to get the most audience for your business or brand. Ads on Twitter are very cheap. Twitter features different ads such as promoted accounts, promoted trends, promoted tweets, or website source to grow your blog or website traffic. You can also use the App card ads on Twitter to increase the downloads of an app. It helps you to produce conversions and quality leads.

Twitter Benefits For Brand Promotion and Marketing

1. Bring massive traffic to your website

You can bring more traffic to your websites because Twitter is the perfect platform for the audience's engagement. The need to work hard to bring more traffic from the platform. You should update nearly ten tweets each day to acquire high engagements for your content.

2. Grow your business 

Twitter is the golden platform to do this. You can receive high profiles on Twitter from any industry. And also, it is simple to connect with anyone. It is like messaging someone, but your tweets are made public. It is also easy to grow your brand reputation and improve your SEO.

Grow Your Business

Conclusion

Twitter is an enormous platform with various features than you think. That's why companies tweet you if you have issues. Use all the hacks mentioned above to generate more leads, interrelate with your audience, and build your business.

Author Bio

Kaira Ralph works at  Rousesocial as a social media strategist and a content writer. She contributes a lot of articles focusing on the latest social media trends to many blogs across the web. Her passions involve reading, painting, and traveling.

Do you want your brand to be positioned in the top of mind of consumers? To be the customer's first thought, you will need a strategy. Currently, this is not such a simple job, since there is a lot of competition. However, it can be done with a good plan.

Today the best way to be in the minds of consumers is to be present on the Internet. Either having a website, blog, or immerse yourself in the different social networks. This does not sound so complex, but the hard work is in being among the first options in the universe of online commerce.

Branding Your Business

So if you really want to reach the top of mind, you will need to work hard. The results may not be immediate, but if you plan a good medium-term strategy you can achieve your goal. The idea is that you can always keep people's purchase options.

Top Of The Mind

Perhaps at first, the meaning of these words cannot be understood, but if you go deeper it is easily interpreted. It's about being on that first thought of consumers when a need arises.

A very simple example could surely be that when they talk to you about soft drinks, the first brand that comes to mind is Coca-Cola. And it has a lot of logic since this is one of the most recognized worldwide. The same happens with many other valuable brands.

But surely you wonder what are the factors that influence this reaction of the mind? And the truth is that there can be several, such as the coverage you have. This means if it is at the national level or if it crosses borders. As well as the reinforcement of the brand identity and the knowledge you have about your target audience.

Importance of being in the mind of the consumer

It is no secret to anyone that you currently have access to information around the clock. This is because people spend much of their time connected to the Internet. Social networks have become one of the most prominent sources of electronic commerce, which increases the consumption of brands through these channels.

So what happens if your company is not well positioned or does not have a presence on these digital platforms? The answer is obvious, you will not be in the minds of consumers. Of course, traditional media also enter into this diffusion or promotion of the brand.

How do you expect to be in people's minds if you don't show yourself? That is the key question you should ask yourself since to sell and be recognized, you first have to expose yourself. The competition within this world and in the different market niches is very great, so you must be very well prepared.

Position Your Brand In The Minds Of Consumers

Basically, the importance of being a top of mind is that buyers take you as a reference. In this way, you achieve an aspirational status and position yourself in their mind. This does not imply that they will frequently buy your products or services, since there are financial factors that can influence, but if you will be among their first options.

Becoming a "top of the mind" brand

The time has come for you to learn how you can position yourself in the minds of consumers. It is true that it is not easy work, but it is not impossible either. You just have to apply the right strategies and you will achieve it. If you don't know where to start, then look at the following tips that will surely help you:

1. Invest in Branding

The first thing you should do is build your brand and for this, you will need a good branding strategy. Keep in mind that this will take time, being at the top is not something that happens from morning to night. The key is that you constantly reinforce it, since you must adapt to the continuous changes in consumption.

For this process, it is essential that you have well defined your values, as well as the vision and mission. This undoubtedly is the basis for creating a strong brand identity. In this way, communication with your audience will be easier and they will identify with your company.

Executing a good strategy will help you create emotional bonds with clients. This will not only help you attract new customers but also keep them with you for a long time. What you want to achieve with this is that the consumer knows you and has you as a reference when making an offline or online purchase.

2. Define your Buyer Persona

Think that the first judges of your brand will be the users that make up your target audience. Therefore, everything you do has to be oriented to their needs. You can have an excellent strategy, but if it fails to satisfy consumers, then you will fail.

For this reason, it is so important that you define your buyer persona. This will be the centre of your brand. You have to know it in-depth, know what they prefer to be able to offer it. Remember that your positioning is directly related to the audience you want to reach, because it is in their mind that you should be.

You can help yourself by conducting market research and satisfaction surveys. This will give you the answers you need to know to reach the right people who will really care about your brand. This way you can have a better understanding of your audience, which contributes to their identification with your company.

3. Create Valuable Content

One of the steps for your brand to position itself not only on the web but in the minds of your customers is to create valuable content. Currently, most of the consumption is done online and you have to take the opportunity to transmit the message in the indicated way.

Words have great power in people's minds and, therefore, you must work to find the right ones. Ideally, when people read your content they relate it to you without having to see the brand. You have to analyze the competition, not to copy yourself, but to give your message a twist and make a difference

4. Provide Quality Products

The content plays a very important role in your strategy, but the words must be accompanied by the facts. This means that the same thing that you offer on your website or social profiles, must be reflected in your products. Do not make the mistake of referring offers, because you will probably stay in the customer's mind, but in a negative way.

Keep in mind that, for branding to work properly, it must be aligned with the quality of the products and services you provide. This will give your business more credibility and save you from the hard time that comes with having a brand crisis.

Think of it this way, your products are what speak of your brand, that is, if they do not have quality, the comments will be negative. Logically, if what you offer meets the expectations of consumers, you will have no problem positioning yourself in their top of mind.

5. Transmit Credibility

This aspect goes hand in hand with the two previous points since if your content is not reflected in the products, you will immediately lose credibility. For example, if you offer eco-friendly products, you have to sell exactly what you are promoting. Otherwise, you would be aiming for your own failure.

You need to align three factors for you to be successful in this step, which is: branding, target audience, and the product. If you achieve this, the rest will flow without problems, you will gain the credibility you require to be a reference in the minds of consumers.

6. Focus your Strategy on Loyal Customers

It's easier to stick with a frequent customer's mind than a new one. Therefore, it is necessary that you focus your strategy specifically on them. The idea is that you keep them faithful over time. They will be the ambassadors of your brand since they will not hesitate to recommend it to their family and friends.

Position Your Brand In The Minds Of Consumers

Once loyal customers start advertising you voluntarily with word of mouth, you will see how new consumers arrive. So work hard to please those who buy from you frequently.

7. You have to Always be Present

Certainly, the goal of top of mind is that your brand is remembered. However, it does not mean that it should remain as a simple memory of something that was good. Ideally, you should stay present in the day-to-day life of consumers, even if they do not buy from you daily, you must show them that you are still there for them.

Being in every day gives you the possibility to remain a reference. So post content frequently, whether it's promotional or informational. Do studies and surveys that help you measure customer satisfaction. You have many options at your advantage.

Author Bio

Vikram Rana is Marketing Manager at LiftnGift and has served as the Head of Conversion Marketing at Planet Web Solution. He's an expert in inbound marketing and lead generation.